Welcome to ROOTED, an editorial series created by byAVA - a brand deeply rooted in Chinese and Korean heritage - dedicated to exploring the stories of inspiring women who are proudly connected to their own cultural roots.

Through intimate conversations, ROOTED highlights women who carry their heritage with intention, honoring the traditions, rituals, and values that have shaped who they are today.

Check out the latest rooted women.

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ROOTED is a celebration of the ways culture continues to shape us.

Through the knowledge passed down by our mothers and grandmothers, the ingredients and practices we return to, and the traditions we carry with us into new chapters of our lives.

Much like byAVA, these stories explore the meeting point between heritage and modern life, and what it means to stay connected to where we come from while finding our own way forward.